Although the public has no idea how frequently these crashes occur, building owners, property managers and business operators have known for years that this is a major public safety issue. Buildings that lack proper safety mechanisms have often been struck multiple times.
Once aware of the safety issues, building owners have a duty to address or correct the problems. If they fail to do so they may be held liable or partly at-fault for all future incidents. Store owners can implement protective devices on their own but most do not.
The Storefront Safety Council believes that shopping center owners and merchants should take steps to protect their customers. The storefront protection industry is currently exploring more ways to prevent vehicle crashes into retail stores, restaurants, and other commercial buildings.