The United Parcel Service began in Seattle, Washington, and since then has thrived. Their former slogan, "What can Brown do for you?", was extremely memorable and sparked lots of what used to be called water-cooler conversation (this sort of chatter is now termed social media and, while it might not be more prevalent than water-cooler talk, it's certainly easier to measure). Unfortunately what isn't discussed is the at-times cavalier attitude UPS drivers possess about conditions (like lack of sleep) that lead to collisions.