Lawyer advertising is no different than advertising for products. The commercials consist of the same tactics, but instead they are advertising a service instead of a product. Be aware of the "tricks" that may be used.
- Some lawyers who run big ads to fill their “volume practices” will rarely even work on a case.These lawyers farm out every aspect of the case to a paralegal or legal assistant. The only time the lawyer may even look at your case is after it has settled and the lawyer wants to collect his fee.
- Be cautious of lawyer ads that create unjustified expectations. For example, if the lawyer advertises that he can obtain “Fast Settlements in 30 Days” he probably never goes to trial and settles cases for far less than what they are actually worth. In most cases, good settlements take time and effort.
- Sometimes the lawyer’s advertising can negatively affect your own case. If your case goes to trial and jurors recognize your lawyer from his advertising, it may undermine your lawyer’s credibility during trial. Do you want jurors to remember your lawyer as the one who can get “BIG MONEY DAMAGES!” or “FAST SETTLEMENTS $$$” for pain and suffering? Jurors watch television, too, you know.
Click on the links below to read more information about lawyer advertising
What You Didn't Know: Lawyer Advertising, Part 1
What You Didn't Know: Lawyer Avertising, Part 2