MADD PSA Calls for Financial Support
“Help Mothers Against Drunk Driving (MADD)” a new public service announcement (PSA) campaign that asks Washington State citizens to support MADD’s mission to eliminate drunk driving in the state by making a donation to the organization, was launched this month by Seattle drunk driving victim’s rights law firm Davis Law Group.
The spots are initially airing on the Seattle ABC affiliate, KOMO TV.
Latest statistical data shows that 42% of all fatal motor vehicle crashes in Washington State involve a driver that was under the influence of alcohol. Although Washington State has made progress in reducing the number of drunk driving deaths in recent years, the rates of fatal drunk driving collisions is still unacceptably high.
“Help Mothers Against Drunk Driving (MADD)” aims to raise citizens’ awareness about MADD’s work in Washington State. The television spots feature attorney Chris Davis who, along with his wife Mischelle who is a leading MADD volunteer, is a strong support of MADD and an advocate for the rights of those victims who have been injured by a drunk driver and the surviving family members of those who have been killed by an intoxicated driver.
“Help mothers against drunk driving stop this violent crime,” said Davis in the initial television spot in the campaign. “MADD’s plan to eliminate drunk driving depends on increased awareness, education, more law enforcement, and your continued support. Please help MADD stop these senseless tragedies. Visit maddwashington.com and make a donation today.”